You connect Cognizo to the AI assistant your team already works in to pull Cognizo data and insights into your existing workflows, reports, and content calendars.
What is an MCP?
MCP stands for Model Context Protocol. It is an open standard for connecting tools to AI assistants, and Cognizo runs an official server for it.
What that means day to day: once you connect it, Claude, ChatGPT, Cursor and a few other clients can pull your Cognizo data straight into the conversation you are already having. Ask how visibility moved this week and what drove it, and you get the answer rather an narrative form.
Three things to keep in mind:
It is hosted by us. There is nothing to install and no server to run.
It respects the access you already have. The MCP can only reach brands your organization owns.
It reads and writes. Most of what you will do is ask questions, but the same connection can add prompts, track a competitor, or generate an article.
Keep in mind, this is a connection step, not a development project. If you can add a connector in your AI client's settings, you can do this.
Our MCP is custom, so you may need to work with your IT team if you don't have permission to setup a custom connector in your company's AI assistant account.
This Article Explains
What you need before you connect
How to connect each supported client
How to confirm it is working
What to ask it first
The guardrails worth setting before you hand it to your team
Connect Your Client
Full technical documentation lives at docs.cognizo.ai. Three pages of importance:
The client setup guide, which is the source for the steps above and stays current as we add clients
The full tool list, if you want to see everything the MCP can reach across brands, prompts, citations, competitors, ads, opportunities, and Content Studio
The security and troubleshooting page, for anything the checklist above did not cover
What to Ask It First
The fastest way to get the point of this is to run the one report you rebuild by hand most often. Four shortcuts are built in, and each one makes a good first ask.
The Monday morning pulse
"Give me a weekly read on [brand]: visibility with the week-over-week movement called out including our top 10 best and worst performing prompts"
The key metrics your team cares about land where they will see them.
The competitor check
"Rank my tracked competitors by visibility and citation rate. Which ones gained on me this month? and what brands am I not tracking that I should be?"
Insights into your current competitor rankings and increase competitive awareness.
The citation gap
"Show me the domains cited in my space, and flag the ones citing my competitors but not me."
That list is a pitch target list for your PR team, backed by evidence.
The coverage audit
"List every tracked prompt with its visibility, then group the ones where I never appear by topic."
That is a prioritized content backlog.
Before You Hand It to Your Team
⚠️ Caution! The MCP can write, not just read. Connected assistants can create brands, add prompts, delete topics, and generate articles, and a couple of those actions draw down your plan quota. Use a client that asks for confirmation before it runs a tool, and say so when you roll this out internally.
Once you are connected, we have guides coming that go deeper on putting the MCP to work by team: reporting and executive visibility, competitive intelligence, content strategy, PR and earned media, paid media, and brand monitoring.
Still stuck? Reach out to support with the name of the tool that failed, roughly when it happened, and the brand you are working in.