The Watchlist is a personal list of domains and pages you want to keep track of across sessions. Instead of re-searching for the same URLs every time you open Citations, you can save them once and return to them whenever you need to.

Think of it as a working list of the citations that matter most to your current research focus, whether that is a competitor domain you are monitoring, a third-party page that keeps showing up in key prompts, or your own highest-performing pages.

You can add domains or pages to your Watchlist directly from the Domains and Pages views. Look for the Watchlist option on any row and save it from there.

Each saved item has a notes field. Use it to record what you observed when you added the item and what you want to check when you come back.

A useful note answers two questions: why did I save this, and what am I watching for? A note like 'High citation count for social media scheduling prompts in March, check if this holds in April' is more useful than a note like 'competitor page.'

When you open the Watchlist, you will see your saved Domains and Pages organized in separate tabs. Each item shows its current citation and mention data alongside any notes you have added.

Use the Watchlist at the start of a research session to check on items from previous sessions before exploring new data.

Competitor pages to monitor

If a competitor page is consistently showing up in AI responses for prompts you care about, save it. Check it periodically to see if its citation frequency is growing, holding steady, or declining. A page that loses citation share may indicate the competitor has updated or deprioritized it. A page that gains share means it is becoming more authoritative in AI's view.

Third-party sources with high citation counts

Industry publications, comparison sites, and community pages that appear frequently in your citation data are worth watching over time. These sites are shaping what AI knows about your category. Tracking them can help you identify partnership or contributed content opportunities.

Your own top-cited pages

Save your highest-performing owned pages so you can monitor whether they maintain their citation share. These pages are your most visible assets in AI search right now, and a drop in their citation frequency is worth investigating quickly.