If you haven't read Intro to Prompts and Prompt Strategy & Best Practices, we recommend starting there before using this guide.
Ways to Add Prompts
Cognizo offers multiple ways to add prompts, depending on your workflow and scale.
Manual Entry
Add individual prompts by entering the exact query you want to track.
Assign prompts to an existing topic or create a new one.
Best for high-priority or highly specific queries.
Navigate to Prompts from the main left navigation
Click "Add Prompt" in the top right corner
Select "Add Prompt" from the dropdown menu
Type the prompt that you want Cognizo to track
Select an existing topic or create a new one
Click "Create Prompt"
CSV Import
Upload multiple prompts at once using a CSV file.
Assign prompts to existing topics or create new ones during import.
Ideal for bulk setup or migrations.
Navigate to Prompts from the main left navigation
Click "Add Prompt" in the top right corner
Select "Import"
Select an existing topic or create a new one
Click "Create Prompt"
Prompt Suggestions
Generate platform-recommended prompts based on trends and competitor data.
Create suggestions for existing or newly created topics.
Review and add only prompts that align with your objectives.
Suggestions accelerate setup, but work best when combined with your own domain knowledge.
Navigate to Prompts from the main left navigation
Click "Suggestions" in the top middle of prompt table
Click "Suggest More" to generate new suggestions
Select the region
Select the topic or topics you want to generate prompts for
Accept prompts you'd like to track
Remove prompts that aren't relevant
Research
New prompts may also be added via the Research module. Read our full guide on prompt research to learn more!
Managing Existing Prompts
Prompt management is an ongoing process, not a one-time setup.
Access the Prompts Module
Navigate to the left-hand navigation bar.
Click Prompts.
View all prompts grouped by topic, with options to filter and sort.
Review Active Prompts
Select the Active tab.
Review prompt relevance based on current priorities.
Use filters to sort by topic, visibility, or competitor presence.
Deactivate or Remove Irrelevant Prompts
Select prompts that are no longer relevant or underperforming.
Click Deactivate to move them to the Inactive tab.
Reactivate later if needed.
Deactivation preserves historical context, but daily tracking is paused.
Monitoring Performance and Iterating
Each prompt includes its own performance metrics.
Track visibility and competitor presence over time.
Replace or refine prompts that consistently underperform.
Add new prompts as your offerings or customer questions evolve.
Smaller, regular refinements tend to produce better results than large, infrequent changes.
Tips and Best Practices
Start with a manageable set of prompts and expand over time.
Combine suggested prompts with firsthand customer and industry knowledge.
Organize prompts under clear, non-overlapping topics.
Use prompt-level data to guide optimization decisions.
Revisit your prompt strategy as business goals and market conditions change.
Avoid overemphasis on exact keywords; prioritize the core intent and context of prompts.
Regularly test and refine prompts to ensure alignment with user intent and improve query matching.