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Track New Competitors

How to add new competitors

Written by Alp Aysan

Cognizo lets you track how other brands appear in the same AI-generated outputs as yours, providing a clear view of who’s gaining visibility and how often they show up in similar contexts.


You can view your tracked competitors and add new ones under Competition.

Using competitor suggestions

Cognizo continuously scans AI responses to your tracked prompts to find brands that frequently appear alongside your own.
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Click competitors on the nav bar. You can review and manage these suggestions here and:

  • Accept — Include the suggested brand to start monitoring it.

  • Decline — Remove a suggestion that’s not relevant.

Manually Adding Competitors

You can also create competitor entries directly by entering the name and domain of a new competitor and hitting "+ Track".

A domain is required. Every competitor needs a domain (e.g. competitor.com). The entry won't save without one.

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